Landing page optimization techniques are like catching flies with honey, if the content on your landing page is boring and irrelevant to the visitor then you are going to lose the visitor’s attention. In case you are not using a website for marketing but for corporate use or storage of information, you need not worry about the landing page. Landing pages are an important part of your online marketing strategy. They’re the first chance for many people to interact with you and if done right it can lead to an increase in leads, sales, email sign-ups, and even social shares. Below is a list of the best landing page optimization techniques.
1. Make Your Call-to-Action Clear and Visible
A call-to-action (CTA) is any type of button, link, or another form of instruction that encourages visitors to take a specific action on your page. In general, it’s a good idea to have one CTA per page (or at least per section). If you have multiple CTAs on one page, they should all relate to each other in some way. For example, if you’re running an online store and want to encourage visitors to buy multiple items, you could use two CTAs – one for each category: “Buy Shoes” and “Buy Tops”.
2. Make your copy Concise
Make sure your copy is clear and concise. Don’t use too much text on your landing page as this can make it difficult for users to find what they’re looking for quickly and easily. Instead, use bullet points and short sentences to highlight the key benefits of your product or service.
3. Use social proof
People want to feel like they’re making the right decision when purchasing something online, so include testimonials from happy customers or even just statistics about how many people have purchased from your company in the past.
4. Make it Easy to Find
Make it easy for visitors to find what they are looking for quickly. If there is any doubt in their mind, they will leave before they even get to see what you have to offer them. Make sure you have clearly marked categories, search boxes, and links so that people can find what they need quickly.
5. Keep it simple
Don’t overcomplicate things by trying to cover too many topics at once or by using too many graphics and images on one page; this will just confuse your visitor and distract them from what really matters – making a purchase decision!
6. Make it mobile-friendly
The majority of internet users are now using mobile devices to access the web, so if your landing page isn’t mobile-friendly, you’re missing out on potential customers. Make sure it’s easy for mobile users to navigate by using text links instead of buttons and don’t include large images or videos which will slow download times and frustrate them into leaving your site before converting into customers.
7. Use Short Sentences
Use short sentences with simple language whenever possible so that even non-native English speakers can understand what you’re writing about without having to translate it into their own language first before reading through your landing page copy (this is especially important for international businesses).
Looking for the Best landing page optimisation tool?
Kwikcart helps to optimize the landing page at its best effort. The Kwikcart plugin allows you to create an unlimited number of custom templates for your product display pages and then easily assign them to specific products. This can be done from the admin panel or from within the Kwikcart plugin itself. Once a template has been assigned to a product, it will be used every time that product is displayed on your site.