A master’s in marketing might be a terrific skill booster and employment accelerator if you choose to achieve a career in marketing. This is true for fresh graduates as well as current marketing professionals who wish to gain specialised expertise in specific marketing industries, such as e-commerce or consumer characteristics. Master’s in marketing degrees will accept a wide range of undergraduate degrees, though, as with all marketing master’s programmes, the best programmes will require a solid academic record. Although a GMAT is not usually necessary, if you have a humanities background, you may be requested to demonstrate your quantitative abilities.
Why pursue Masters in Marketing?
Because marketing is a setup with creative components, such as coming up with innovative solutions to marketing difficulties through design thinking, advertising, and branding, it’s excellent for ambitious people in business who want to leverage their creative side. Even if you aren’t working in a client-facing sector, marketing is far more human than several other business disciplines since the consumer is always in the foreground of your thoughts. Marketing is a professional sector with a vital business component; it’s an excellent choice if you desire a lucrative career with a steady salary and job security. As per Indeed, the average yearly income for a marketing executive in the United States is US$63,372, however, depending on experience, high-level marketing experts may make six-figure wages.
Salary of Masters in Marketing Graduates
The marketing environment has changed as a result of technological advancements. Consumers will benefit from more individualised, customised marketing, while marketers will benefit from more linked and targeted capabilities. Marketers would be at the top form to appeal to the masses and produce revenue for their companies in this competitive marketplace. When there’s a lot of demand, there’s a lot of money to be made. Many marketing managers are pursuing master’s degrees in order to boost their long-term earning potential and compensation expectations. These professionals, on the other hand, wouldn’t want to set their professions on hold in order to further their education.
There are various job profiles like marketing manager, marketing director, and marketing analytics manager. Presently, with the boom in the social media marketing industry, new profiles like digital marketing managers have come into existence. On average, the masters in marketing starting salary begin from $71,000.
Careers after Masters in Marketing
A degree in marketing is a great suggestion because it offers a diverse variety of opportunities in every sector and in every corner of the world. Because of the fast-changing and complex nature of this competitive field, marketers must keep on top of trends and changes.
Marketing provides tremendous chances for determined professionals, ranging from assistant jobs to leading huge organisations in form of masters in marketing jobs. The talents required are diverse and in-demand, whether you wish to show off your creative abilities or your planning ability. A master’s degree in marketing can provide you with a competitive advantage, allowing you to be distinctive and find your ideal marketing position.
Some of the known job profiles that most graduates can look after are as follows:
- Brand Manager: A brand manager’s job is to shape the image and reputation, and identity, as well as to preserve the brand and ensure that others follow specified brand rules for stability.
- Social Media Specialist: This profession, like digital marketing, will include keeping up with the current developments, along with the most significant platforms. While creativity will play a prominent role, social media experts will also need to focus on strategy and social effect monitoring.
- Marketing Research Analyst: Marketers place a high value on strategy, but analysis comes prior. This position entails conducting market research and reporting. This exercise provides information that may be used to create successful and thorough marketing strategies and campaigns.
- Digital Marketing Executive: Because the function of digital marketing executive involves numerous facets and the virtual age is ever-changing, flexibility and agility are both required. In this area, your opportunity to develop an effective communication plan will set you apart.
Important Guidelines for Future Applicants
With a vast choice of Master of Marketing programmes to choose from, there is a programme for everyone. Graduate incomes are remarkable, and you can anticipate a solid return on your investment thanks to the knowledge and network you’ll build. As an applicant, you should make sure to have an undergraduate degree, 0-2 years of work experience, and a respectable GMAT score to get into a good institution. The top universities you can look out for are HEC, Columbia Univer