Embracing Digital Transformation in the brave new world has led businesses to explore the hidden potential of the ultimate growth. When the world is battling against the pandemic, having an online presence has turned out as a boon for many small-medium-large-sized businesses. Abhishek Mittal’s Brand Masterz was never behind in giving the real estate sector a new turn.
Pre-covid real estate was entirely based upon genuine human interaction and minimal online presence. The pandemic completely changed this scenario as it was not physically possible to be conducting the business on foot. Orthodox brands were not able to benefit in the last year. But Brand Masterz thrives on the principle of brand flexibility and authenticity. Their fluidity in making strategies helped them climb the success ladder in no time.
Abhishek Mittal, the founder, and CEO of Brand Masterz decided to modify the real estate experience according to the tech-savvy generation. He realizes that consumers rely only on the players who can give them what they want – without a hassle. As soon as an idea enters someone’s mind, one will search for it on the internet. Here is how your online presence can be a deal maker or breaker for you. Going online is also a benefit for you as you can easily monitor the analytics. With most people making purchases online, it is easy to recognize the value of developing an effective digital marketing strategy when addressing a new market.
Abhishek has always been a massive advocate of delivering personalized and digital service to his clients. For that, it is essential to resonate with them by understanding their local culture and customs. Recognizing the socio-cultural environment in which your target audience lives is crucial. You should understand their culture, traditional beliefs, lifestyle, values, work ethics, etc. This knowledge will help avoid potentially controversial situations that could originate from a lack of understanding of local culture when brainstorming deals.
For knowing the culture of your clientele, you primarily need to work on deciding a target audience. Abhishek says that knowing your audience is the foundation for a successful marketing campaign. Many people say that “everybody” is their target market which is a common mistake. You need to face the reality that no product will be liked by everybody, no matter how popular or valuable it is.
Abhishek has devised various strategies to his advantage that work for both the client and the service provider—first being the most crucial in this day and age, saving time and money. Abhishek uses a specialized ad setup to generate genuine and interested leads and eliminate 90% fake ones. This process results in promising outcomes. It saves the time of their teams and the finances of their company. Ultimately it helps in extracting profits and assists in cost-cutting.
Abhishek advises on establishing your brand as an expert in the market to trend in the pandemic world. You will command authority when you’re an expert. You won’t need to sell, and you’ll quickly be attracting buyers to you because of the brand name you have established over the years. Always be investigating and learning. Be open to sharing your experience and the mistakes you committed with the world through the proper social media channels. Eventually, your audience will trust you and consider you authentic.
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Establishing yourself in a competitive market can be quite tricky. But Abhishek’s unique strategies, innovative team, and perspective always land him a new international audience. With his clientele spread across three continents, he is committed to serving nothing but the best. He wishes to digitize various sectors to benefit people in the long run.